Thursday, October 24, 2013

Section 29(5) of the Trade Marks Act does not preclude the application of Section 29(4)

Recently, the Delhi High Court (“High Court”) has decided a trade mark dispute (Bloomberg Finance LLP v. Prafull Sak lecha & Ors.) wherein the court had to analyse whether section 29(5) of Trade Marks Act, 1999 (“TM Act”) is exhaustive for all situations of uses of the registered mark as part of the corporate name . That is, if conditions laid down under section 29(5) of TM Act are not satisfied, can the plaintiff still seek a remedy under section 29(4) of the Act. In the present case, a suit was filed by Bloomberg Finance LLP, the plaintiff, to restrain the defendants from using term ‘Bloomberg’ as a part of their corporate names.

(Image courtesy: Westpalmbeachlaw.com)
According to section 29(5) of the TM Act, a registered trade mark is infringed if (i) it has been used in relation to a trade, and (ii) it has been used in relation to goods or services in respect of which the trade mark registered. On the other hand, section 29(4) of the TM Act provides for a situation where a mark is infringed when it ‘is used in relation to goods or services which are not similar to those for which the trade mark is registered’. In this post, I am highlighting only the issues related to the interpretation of section 29(4) and section 29(5) of the TM Act and not the other parts.


Facts: The plaintiff corporation had been operating  under the name 'Bloomberg' since it establishment by Michael R. Bloomberg. In 2008, ‘Bloomberg UTV’ was launched as a 24-hour English news outlet in India. The trade mark ‘Bloomberg’ had also been identified as 19th well known trade mark by Trademark World Magazine (April, 2004). On becoming aware of the fact that defendants had formed some ‘Bloomberg’ companies and had changed the name another company, Smart Developers Private Limited, to Bloomberg Developers Private Limited [all this happened between 2011 and 2012], the plaintiff sent a cease and desist notice to defendants no. 3 and 4. Following this notice, while defendant filed a request for an expedite examination of its trade mark application [for Bloomberg Developers Private Limited, Class 43], the plaintiff also filed applications under section 22 of the Companies Act, 1956 for changing the name of defendant nos. 3 to 25. According to the plaintiff, defendants had tried to misappropriate the BLOOMBERG mark in USA and other jurisdictions. In the suit, the plaintiff had sought to restrain the Defendants from using the trade mark which is identical or deceptively similar to the Plaintiff’s well known mark ‘BLOOMBERG’. Vide an interim order, dated 27.09.2012, defendants were restrained from further using the name ‘BLOOMBERG’.

Contentions:

According to the defendants, their adoption of the mark ‘Bloomberg’ was honest and in good faith. On behalf of them, it was contended that ‘Bloomberg’ is derived from English word ‘Bloom’, which means to produce flowers and the word 'Berg' which means mountains. While the plaintiff is the registered proprietor of the trade mark ‘Bloomberg’ in Classes 9, 16, 35, 36, 38, 41 and 42, the defendants had sought trade mark registration for class 43. It was contended that since the business activities of the Plaintiff are confined to commercial activities relating to financial news and information, marks used by the Plaintiff and the Defendants are not related to each other’s field of activities. That is, while the mark used by the plaintiff operated in television broadcast, financial news/data, the mark used by the defendant operated in the business of real estate and construction.

On the other hand, it was contended by the plaintiff that trade mark ‘BLOOMBERG’ is the personal name of Michael R. Bloomberg. According to them, defendants’ usage of the term ‘Bloomberg’ for their real estate business would adversely affect the reputation and the distinctive character of plaintiff’s trade mark. It was contended that section 29(4) of the TM Act was enacted to deal with such situations.

On behalf of the defendants, it was further contended that section 29(5) of the TM Act is exhaustive of the situations as present in this case. And since the plaintiff had not been able to satisfy the conditions laid down under section 29(5), it cannot seek any remedy. 

Findings of the Court:

While considering the claim of the plaintiff, the High Court referred to Section 29(4) of the TM Act. According to the High Court, section 29(4) is distinct from section 29 (1) to (3), i.e., the element of having to demonstrate the likelihood of confusion is absent in the former section. The court was of the opinion that the legislative intent behind the enactment of section 29(4) was to afford a stronger protection without requiring the claimant to satisfy the ‘likelihood of confusion’ test. Explaining the ingredients of section 29(4), it was held by the court that:

                                       “......The words ‘detriment’ in the context of the ‘distinctive character’ of the mark brings in the concept of ‘dilution’ and ‘blurring’. In the context of ‘repute’ they are also relatable to the concept of ‘tarnishment’ and ‘degradation’. The words “takes ‘unfair advantage” refers to ‘free-riding’ on the goodwill attached to mark which enjoys a reputation. The disjunctive ‘or’ between the words ‘distinctive character’ and ‘repute’ is designedly inserted to cater to a situation where a mark may not have a distinctive character and yet may have a reputation.”

For the purpose of Section 29 (4), the use of a mark as part of a corporate name would also attract infringement. Interpreting section 29(4) of the TM Act, it was held by the court that:

                                       “.........if the registered mark is used by a person, who is not the registered proprietor of such mark or a permitted user, as part of the corporate name under which he trades then also infringement would also result. What is however important is that the registered trade mark must be shown to have a reputation in India and should be shown to have been used by the infringer ‘without due cause”. Further, it should be shown that such adoption or use has resulted in the infringer taking unfair advantage of the registered mark or is detrimental to the distinctive character or repute of the registered trade mark.”

To the contention that section 29(5) is exhaustive for the situations as present in this case, it was held by the court that Section 29 (5) cannot be intended to be exhaustive of all situations of uses of the registered mark as part of the corporate name. That is, Section 29 (5) cannot be said to render Section 29 (4) of the TM Act, 1999 otiose.  According to the court, legislature could have not refrained from providing remedy for a situation where there is a usage of a trade mark but the business is carried out in different fields. ‘Where Section 29 (5) offers a high degree of protection where both the elements envisaged in that provision exist, it is not meant to preclude the owner of a registered mark remediless when only the first and not the second element exist'.

On behalf of the defendant, reliance was also placed on Raymond Limited v. Raymond Pharmaceuticals Pvt. Ltd.  2010 (44)  PTC  25  (Bom.) (DB). In this case, it was held by the Bombay High Court that the Defendant would not be liable for infringement if there is an adoption of the Plaintiff’s trade mark for the goods different from that of the plaintiff’s. According to the (Delhi) High Court, decision in Raymond Limited (supra) cannot said to be the conclusive of the interpretation to be placed on Section 29 (5) read with Section 29 (4) of the TM Act 1999. It was held by the (Delhi) High Court that Bombay High Court did not have the occasion to consider a vital difference between section 29(4) and 29(5). For example, reputation, unfair advantage etc.

Referred cases: In Mahendra & Mahendra Paper Mills Limited v. Mahindra & Mahindra Limited (2002) 2 SCC 147, rejecting the contention of the defendant that its products were in no way similar to that of the plaintiffs and did not overlap with the business of any of the companies enlisted by the Plaintiffs, it was held by the court that defendant had committed the fraud of passing off. Following this decision, Bombay High Court, in Kalpataru Properties Private Limited v. Kalpataru Hospitality & Facility Management 2011 (48) PTC 135 (Bom.), held that ‘a passing off action was maintainable in the case of a well known mark even if the goods and services being dealt with by the parties are not similar’. In another decision Red Hat Inc. v. Mr. Hemant Gupta 2013 1 AD (Delhi) 130, it was held by the (Delhi) High Court that could seek a remedy for an infringement under section 29 (4) as well as section 29 (5) of the TM Act 1999.

Having discussed the above position of law, it was held by the (Delhi) High Court that while section 29(5) is in the nature of a per se or a ‘no-fault’ provision which offers a higher degree of protection, it cannot be exhaustive of all situations of uses of the registered mark as part of the corporate name.

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